Chamber To Coordinate “City Dollars” Promotion

Cathedral City “Bucks” to flow from Auto Dealers to local merchants via City

One of the most exciting programs ever undertaken by Cathedral City is about to get underway. The “Cathedral City Local Economic Stimulus Program” was approved by the City Council, operating as the Redevelopment Agency Board, in April. The RDA is entirely separate from the City’s General Fund operations such as Police, Fire, and other essential services. Monies were re-directed from a moribund Street Facade Improvement Program towards this immediate and urgently needed stimulus package. For our city’s new car dealerships, this means a greatly expanded ability to attract customers via promotions funded both by the city and the dealerships themselves. Much of the city’s general fund income (which supports Police, Fire, etc) is derived from auto sales taxes.

What this means for local merchants: Beginning June 1, each new or used car sale at participating dealers will include the added bonus to the buyer of $100 in “Cathedral City Bucks”- coupons redeemable at participating merchants “same as cash”. Merchants then redeem these for payment by check at City Hall.

There is no cost to register for this program, which any merchant in Cathedral City may do by contacting the Chamber. More details will be provided by the Chamber as soon as all aspects of the program are finalized. It is anticipated that a minimum of $50,000 will flow to local businesses from this program during the summer months, which should leverage an even greater amount of spending.

$100 TO BE GIVEN EACH & EVERY AUTO CENTER* CAR BUYER -- TO BE SPENT AT LOCAL MERCHANTS!!! STARTING June 1st (*including Palm Springs Motors)

City Dollars Redemption Form click to download

Participating Merchants